New Snowflex Fun Slope open at Midlothian Snowsports Centre 02-12-2020
Announcement of Midlothian Snowsports Centres New Fun Slope ... read more
Snowsports are appealing, attractive and fun, and an easy vehicle to attract custom, generate revenues and get a good return on investment.
Snowsports are arguably one of the most marketable activities in today's commercial world. With the advent of Snowflex® it is now possible to bring the "mountain to the people". That said, it would be unwise to suggest that Snowflex® offers an Alpine mountain experience. However, importantly, Snowflex® offers a unique chance for people to develop their skills in a safe, very accessible location, 364 days of the year. The compact area and availability gives an intensity of the activity that is just not possible in a mountain resort which leads to rapid skill development which is the "hook" of the business.
Snowflex® makes it possible to bring snow sports to where the people are - in towns and cities.
Snowflex® provides an excellent opportunity for mountain resorts to develop customers for their winter sports market either from towns and cities, or by providing additional summer activities in the resort.
Those who could never get into the school teams find it easy to participate in snow sports. There are no skill or equipment barriers. The age range to participate can be from at least 3 years to 80 years plus.
A great social scene can be created assuring customer commitment and loyalty, which is unlikely to be equaled by other types of businesses. Unlike a "passive ride" leisure/theme park, many repeat visits should be expected, encouraged and developed. A good theme park will attract customers once or twice a year. A well designed and managed Snowflex® facility should expect to see customers once or twice a week. If not more!!
Clients can include:
Announcement of Midlothian Snowsports Centres New Fun Slope ... read more
Another major Snowflex® slope to be constructed in Wufengxi Park, Chengdu, Sichuan Province, China ... read more
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