Snowflex® expands further in China.

Briton Engineering Developments Ltd is pleased to announce the first major Snowflex® slope to be built in Sichuan Province, China in association with Shanghai Xueyu Sports Management Co.Ltd, of Shanghai on behalf of Chengdu Culture Tourism Wufengxi Investment Management Co. Ltd. 

Wufengxi Park, which is a mixed outdoor sports and tourism project, will add the major attraction of the year round Snowflex® snowsports slope in the coming months. Upon completion, the synthetic snowsports slope will be the first major project in Sichuan Province surfaced with the award winning Snowflex® surface system.

The idea of adding a snow-free ski slope began a year ago when Briton’s Chinese representative Lin Lin of Shanghai X-EDGE Sports Development Co., Ltd and his team of architects investigated several ways to enhance the product offering of Wufengxi Park to the residents of the Chengdu area. In addition to creating more recreational opportunities, the slope will also further establish skiing and snowboarding as a mainstream sporting activity in line with the Chinese government’s desire to get 300 million people into the sport in readiness for the Beijing Winter Olympics in 2022.

The snowsports area will consist of a main and nursery Snowflex® slope and is designed to cater for all skill levels from “nervous novices” through to “extreme experts”. It is envisaged that the Snowflex® slope will hold regular freestyle events to further promote snowsports in China. The Snowflex® beginner’s area will also be designed to accommodate tubing.

A spokesperson for the Chengdu Culture Tourism Wufengxi Investment Management Co. Ltd said “We chose Snowflex® because of its reputation and record of many successful projects world-wide. And we believe Snowflex®  is the only snowsports surface that truly works like snow”

Construction of the Snowflex® slopes is due to begin in October 2019 and is due for completion in December 2019.

Terry Di Stasi, Briton’s Director of Business Development, said that Briton was thrilled to be part of such a prestigious new development, adding that such a significant Snowflex® development would undoubtedly further develop and grow snowsports in China. Di Stasi added that this major project would also be seen as another prominent showroom for Snowflex® in China.

For more information about Snowflex® recent projects please visit www.snowflex.com/news/ 

Notes to editors

• Briton Engineering Developments is the inventor and sole manufacturer of the award winning Snowflex®  snowsports surface system. Briton has been involved in over 250 snowsports projects in the UK and internationally.

• Briton Engineering Developments Ltd is a unique in the world “Design & Build” company dedicated to creating 365 days a year snowsports facilities.

• With 40 years’ experience in urban snowsports market, Briton Engineering Developments Ltd is the only company in the world to operate a full design and build service, which includes the award winning Snowflex® surface system.

• For more information about the award winning Snowflex® surface system please visit Briton’s website www.snowflex.com

• Any enquiries about the Briton Engineering Developments Ltd’s products and services please contact info@snowflex.com or call Terry Di Stasi, Director of Business Development on

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