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  • I can see it's better just looking out of my window because people are learning quicker.
    – John Fleetham
    former Managing Director of Sheffield Ski Village
  • If Snowflex® had been available 12 years ago, I would have not bothered with snow. This is fantastic.
    – Cor Mollin, Proprietor of the Belgian Indoor Snow Centres
  • for the first time we have a safe, clean surface that people will come back to time and time again.
    – John Shedden
    Director of Coaching for the English Ski Council
  • Snowflex has changed the future of the ski, and snowboard industry forever.
    – Drew Sherwood
    General Manager, Liberty Mountain Snowflex Centre, Lynchburg, VA
  • That's the brilliant thing about it, there is so much scope to give people different experiences.
    – John Larkin
    Founder & Ex-Chairman Kendal Ski Club
  • The key to the future of snowboarding is Snowflex. I mean you just wouldn’t dream of doing some of the things they are doing without Snowflex.
    – Adrian Cairns
    Photographer and Snowsports writer
  • Snowflex is a great place for all levels of skiing and snowboarding. It provides and safe and fun environment that is extremely affordable.
    – Drew Sherwood
    General Manager, Liberty Mountain Snowflex Centre, Lynchburg, VA
  • The Snowflex tubing Hill is a lot of fun! Everyone we've had visit, has left with a smile on their face.

    We are extremely pleased with the outcome.
    – Craig Combs
    Owner Wolfe Mountain Tubing Slope, Branson, Missouri, USA
  • The repeat business has been unbelievable, tasters develop to plough II, plough II's develop to plough III and they develop up to basic swings and even parallels, on a nursery slope!
    – Steve Foulkes - Director Rossendale Ski Centre
  • "Thank you Liberty Mountain Snowflex Centre for the good times today. Can't wait to come back!!!"
    – Louie Vito
    American professional snowboarder, Olympian, Winter X Games and U.S. Grand Prix Champion.
  • We are very happy with our Snowflex summer tubing hill. It is attracting visitors from across the country!
    – Trueman E. Hoffmeister
    Center Director
    Snow Mountain Ranch, YMCA of the Rockies
  • A final note to all would be developers, build a slope like this and people will visit - it's really that simple
    – Russ Shea, Document Snowboard


Home > About > Introduction

About Us - Introduction

Briton was established in 1979, by graduate mechanical engineer and passionate skier Brian Thomas, initially as a ski lift manufacturer, before moving into terrain design, earthworks and installation for the UK’s synthetic ski slope industry.

In the early 90s Brian saw an opportunity for a product that would go on to revolutionise what was possible in snowsports, and after several years of development Snowflex® was launched.

Since the beginning, Briton has focused on continuous investment in research and development, having gained knowledge from hundreds of completed projects and strong relationships with customers all around the world. Snowflex® continues to be manufactured exclusively on purpose designed machinery at Briton’s factory in Holmfirth, UK.

Briton is looking to continue to extend its reach and continue to introduce year-round snowsports to new communities far and wide.


Our clients include:

  • Sports or snowsports facilities
  • Family entertainment centers
  • Theme parks & water parks
  • Summer & winter tourist attractions
  • Shopping complexes
  • Fitness operators
  • Mixed residential & leisure projects
  • Holiday resorts
  • Local authorities/Municipalities
  • Clubs